Hang on a sec b!X, you are comparing the average viewers for a program to the total monthly vistors to an entire domain.
Why is it that everywhere I bring this up, people ignore my "not entirely fair or direct comparison" disclaimer, which I have been careful to always palce near the top? People really don't need to re-state back to me what I've already disclaimed.
The point is that X hundred thousand people watching a news network is nowhere near the X millions making use of online media, regardless of what the specific uses are. And so the cable news figures are entirely useless as a basis for determining anything actually useful or repsentative about news media use.