A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the first Blogger.com team weblog.
Let the games continue.
Tuesday, November 06, 2001
I get it--I understand what you are saying, Arnold. But I think the idea of passion is important in how it applies to this genuine voice thing we're tossing about. All of the contexts for voice I mentioned have the common thread of passion. raw emotion. caring. giving a crap (which you and I both know we don't do while we're pretending to be polite.)