Hang on a sec b!X, you are comparing the average viewers for a program to the total monthly vistors to an entire domain. You're out by a big factor here. Which is not to say that either figure means anything useful. I see this bizarre mentality all the time as people cite dubious 'reach' figures for QT and WM, and say far fewer people have QT than WM, ignoring the fact that far more people have either than will ever visit the site they are making, and that they don't have to rely on these very fuzzy estimates, as they can conduct a complete census fo their own site vistors anyway.
Jonas is badly wrong, and should be sent some reading matter, like this and this.
Or maybe he should just be left to lose his shirt on making content that he controls, which no-one wants to watch.