A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the first Blogger.com team weblog. Let the games continue.
Tuesday, March 12, 2002
Distinctions
I'm glad Tom solicited comments on this because I've been pondering it too (as I told him earlier, my husband keeps inquiring what the lure is all of a sudden with what he keeps calling "internet chat rooms"). Kevin's/Dave's comment is right on. The fluid quality of online communication sets it apart to begin with, and a team blog is one of the best examples. There also are important differences that have to do with the look, feel and space of a blog - posts are distinctly "yours" in the same way an email is, but the fact that they have a permanent home makes the whole thing more tangible. The slow(er) pace of the discussion on a blog also enhances the overall experience, in my view. I don't mean to say that people are or should be self-censoring. But a little editing and consideration go a long way, however the writing is intended. Blogs lend themselves to this in ways that other online tools do not.
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