A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the first Blogger.com team weblog. Let the games continue.
Sunday, December 30, 2001
For those who haven't read it, David Weinberger has a solid review of gonzo over at JOHO. David says, "Locke doesn't think of gonzo marketing as a type of guerrilla marketing that mixes the decorum of Mardi Gras and the social graces of a vomitous hangover. Rather, he and Thompson agree that 'gonzo' actually means 'subjective and engaged.'" Engaged, here, aren't we? Thanks David.
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