Bull shit. (Hell, RB gave up the rights to his meme when he published his book.) If the only topic voice can express is me, then we're living in a really boring universe.

Gonzo marketing requires expressing your passion about things. We are not only passionate about ourselves, unless you mean that in some lame-ass way that fudges the math. Here's the math: A cares about B and talks about B in an honest voice. To say that this always means that A cares about A is true, but to say that A always only cares about A is false. Fudging it would mean we couldn't tell the difference between: (1) Benetton putting out a book letting condemned prisoners have their say because Benetton (that is, the marketing people at Benetton) thinks capital punishment is an abomination and (2) J. Crew putting out a brochure about how comfy-yet-rugged their doeskin fucking mukluks are.

I really like what RB says about the Net being all about me. There's a ton of truth in that. Every time we speak we do so with the arrogance that what we're saying is worth hearing. Me me me. Absolutely. But, that doesn't mean that we are our only topic; most of us - even RB - spend much more time talking about how the world looks from our point of view. That we're always gazing from our point of view is inevitable; that we're always gazing at ourselves is not.

And then there's also this little thing we call listening that the focus on the me-ness of voice misses.

So, bite me.