Monday, November 19, 2001
Denver - You ARE in the Marketing Department... you're in your very own personal marketing department just as you have been when you first realized as in infant that you could make people behave differently depending on how you behaved! Marketing Departments, as we know them today (and the immediate past), may be rapidly changing, or even becoming extinct by present day definitions, but whatever you do in the world, whether it involves making a product or providing a service, you place that thing in the nexus of the economy or else you are just a 'lurker', watching the world go by. Marketing happens on some level no matter what you call it. Your resume is marketing. Your personality is marketing. The fact that the world of marketing in the larger business sense is changing is obvious to all but the most blind.... how to define and describe it's ever changing face and direction is the challenge we are all facing.
Posted by Jack at 5:05 PM