Boston Globe on Blogs and Micromarkets

Alex Beam writes for the Globe (quoting John Ellis of Fast Company): "'The golf stuff connects directly with about 35 people,' Ellis says. 'But those 35 people really are into it.'" Not that Beam is buying any of it. He exhorts would-be bloggers to give it a go by promising maybe they'll "even be mocked in a medium that people actually read." [Link: Library Stuff]