Sunday, April 21, 2002

Help me market this meme

While tidying up my son's birthday presents from yesterday, I had a great idea to improve the marketing of toys to parents. Instead of shrink-wrapping the little bits and bobs inside the packet, put them in ziplock bags, so when it is time to tidy them up you have somewhere robust to keep them. The only toy manufacturer I have seen do this is Klutz books, whom I can recommend unreservedly. Their Lego crazy action contraptions book comes with the Lego you need in a Ziplock bag stuck to the front.

Why can't Playmobil and Lego and K-nex do this too? I put the away in Ziplock's I buy myself, of course, but the experience would be better if they came in them.

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