Denver, I want to agree with what you are saying but I keep finding myself to the rather unhealthy connection I have with Starbucks. I enjoy their coffee and even the Starbucks branded coffee cup I payed too much for. To even get to a Starbucks in Saskatoon one has to venture onto the campus of the University of Saskatchewan and fight for a parking spot yet I find myself doing that daily, just so I can grab a cup of Starbucks. That doesn't seem rationalle and it happens at Starbucks locations all over the continent. Maybe you can build a connection...