Denver, that's what I thought about the relation between Gonzo and broadcast.

And the examples I posted (chosen at random, in less than 5 minutes of looking) do precisely refute his proposition, namely that there is no CPG broadcast marketing on the Web.

The efficiency of that marketing relative to Gonzo is another story, though, and one that involves the kind of math that people here seem to hate, namely "how effective" divided by "how costly".