Friday, November 30, 2001

Required listening for all RGE bloggers--Locke on the Todd Mundt show. Definitely the most in-depth gonzo interview we've heard yet, as Chris educates on what gonzo is, why gonzo is *not* personalization, and why companies should embrace micromarkets and online communities (among other things). He hardly swore at all. I think he sent a stand in.

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