"Persons of the Year..." gag me with a farghhing spork. "Men," in the generic sense - or "women" because they are three - or even "PEOPLE" because that's a plural identifier: TIME Magazine, embroiled in lawsuits even now with Stephen Hawking for brand infringement and trademark devaluation couldn't risk using PEOPLE of the year 'cuz they own both trademarks, TIME and PEOPLE, and they didn't want to dilute the other brand. That's gotta be it.
Of course it's not. These clueless birdbrainians thought they'd step up swinging with a hip, trendy and POLITICALLY CORRECT descriptor, so they chose "Persons of the Year."
I must puke now.