But step back - how is Bleach made? It uses chemicals that can cause pollution. In fact it is a chemicla tht causes pollution. There is a big constituency of people who care about this, and you could have a Gonzo campaign to promote your better process, or less damaging bleach alternative.
Here's a question. Which would be more gonzo: An alternative-to-bleach manfacturer starting or becoming involvedin a site where people discuss such products, their uses, and their alternatives; or a bleach manufacturer opening and/or sponsoring (or whatever) a website for people to discuss such products, their uses, and their alternatives?