Thursday, August 01, 2002

Gonzo or Bozo?

Ericsson's pushing it a bit
In one initiative, dubbed Fake Tourist, 60 trained actors and actresses will haunt tourist attractions such as the Empire State Building in New York and the Space Needle in Seattle. Working in teams of two or three and behaving as if they were actual tourists, the actors and actresses will ask unsuspecting passersby to take their pictures.
Presto: instant product demonstrations.

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