I vote for "Authentic"

Wow! What a scathing, unkind piece that personally attacks all those people who were willing to share their actual life/work experiences with a product. The switch stories are individual and obviously heartfelt and it was, imho, a stroke of Gonzo genius on Apple's part to choose to market its products this way. As a recent convert myself I've been meaning to submit a story, and Orlowski's piece was probably just what I needed to prompt me to take the plunge and explain why my Mac is not "a punishment surrogate, a child substitute or a masturbation object," but the most innovative and headache-relieving computing tool I've ever had the pleasure of using. They could easily re-brand from "Apple" to "Advil." (May have to throw that in.)