Saturday, June 01, 2002

Bop a Rep

Wish they'd had this back when I was fielding scores of calls every week from cliche-spouting media reps--a great new game on the Web, "Upfront."

The media buyer starts the game with a supply of staplers, bagels, and other projectiles which are pelted at the virtual reps as they pop up from behind desks and filing cabinets--mouthing their usual lines like, "'We'd like to talk to you about out-of-the-box ideas' and "creating new paradigms," or "building long-term relationships."

The game was developed and is offered by G4, the media network for gamers. Is this a great marketing ploy or what? Looks like they've got some "out-of-the-box" types over there.

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