Mischief Marketing

Ran across this free text today: Mischief Marketing. May be a little retro and not Gonzo at all, but the clue -ed-innedness of applying straightforward marketing concepts (like take a bath before going out on sales calls) seems to me to give this book a place in the conversation. Plus, the author uses Paypal to collect payments from those of us with a conscience regarding innaleckshual prop'ty and fair compensation. RB knew enuf not to do it this way. He'd still be broke and living down above the NA meeting on Pearl Street instead of ensconced in those fabulous Boulder digs.