I'm with you Tom. It won't be "blogads" that help this happen. But there is something to the regional flavor emerging in some blogging pockets--the Boston bloggers, and some on the west coast as examples. They would be my go-to source if I lived in those areas and needed to find out how reliable a business was, or if I were traveling to the area and wanted to know the best hotel for my family. But as I'm finding out now, I'd be just as likely to pick up the phone and call one of them, because I it seems that I'm talking to at least one blogger--who have actually ceased being "bloggers" to me and have crossed the chasm to "friendship" -- every week.
Ah, for another post, another time.