It seems someone at Microsoft UK wants to make Chris Locke into a liar. You remember that opening passage from Internet Apocalypso?
You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.
"Life is too short," we say, and it is.
Well, some of the millions MS spent on launching the X-box went on an ad specifically designed to falsify this claim:
It starts with a woman giving birth to a baby boy who then shoots out of a window in a surreal sequence.
Viewers then saw the boy ageing rapidly as he flies through the air screaming, before violently crashing into his own grave.
The advert ends with the payoff: "Life is short. Play more."
Fortunately this crisis has been averted. The British Independent Television Commission has banned this shocking violation of normality.
Is this a sinister quid pro quo deal, with Doc Searls flying in to dispense clues in return?
Lets leave the last word to Chris:
We die. And there's more than one way to get it over with. Advertising has some serving suggestions for your premature burial.