Sunday, May 12, 2002

Help this chap out

PhotoDude (link via Doc) needs help explaining the value proposition of a Gonzo approach to the client asked to forgo shouty branding in favour of discreet support of online communities.

I think this partly misses the point - Chris's examples often involve the company in little more than giving permission to its employees to use their authentic voices in public fora and basking in the reflected glory.

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