Using an ancient technology, handed down over millennia, improved and refined along the way, I am able to read people's thoughts.
Starbucks is selling a legal addictive substance, nicely packaged. Of course you like it. But look around. Most likely there is a smaller, more personal source for good coffee there. I like Peets myself, mostly becaue they sell good leaf tea too.
Denver, people can form emotional connections to companies and products (try abusing Apple computers online and see how many emotional responses you get). Televisual advertising is always trying to provoke an emotional response. It often is successful, but it is nto always convincing.
The Gonzo point is that companies can't feel emotions. They don't fall in love.