We need to give John D a little grace. Even good journalists have bad articles. From the megasite perspective, blog's are nothing more than the evolution of the vanity page. There is no conversation unless it is being held by them. I remember the early days of web design programs and I would read of a great review in a ZD mag and run out and buy it only to find out that it was terrible, had no practical features, and wasn't even throughally reviewed. The idea of a review by the people was just a novelty. In ZD world, the journalists are the voice, not the people.