I wonder if the famed 2% are the same 2% who respond to (spam) advertising?
And maybe *this* is why the Soviet Union collapsed: it rid itself of credulous consumers!
Certainly Alan Greenspan seems converted to the idea that sufficiently credulous consumers, kept flush with his easy money, are all that is required to keep an economy (and a civilisation) afloat.
Must be an honorary PhD in there somewhere . . . . . . . . .
"The thirsty drink beer - the hungry drink Steinlager!"
- New Zealand Beer Advertisement, from Saatchi & Saatchi.