Sunday, December 30, 2001

For those who haven't read it, David Weinberger has a solid review of gonzo over at JOHO. David says, "Locke doesn't think of gonzo marketing as a type of guerrilla marketing that mixes the decorum of Mardi Gras and the social graces of a vomitous hangover. Rather, he and Thompson agree that 'gonzo' actually means 'subjective and engaged.'" Engaged, here, aren't we? Thanks David.

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