The idea of doing something completely gonzo, both in the sense of taking a big leap into the unknown, and in the sense of that unknown being itself a gonzo initiative, has got my juices flowing (if that's not too damply organic a metaphor for you).
Can a completely-gonzo-from-the-ground-up company exist? How many voices can one company have?
clocky has it easy, there's only two people in his head and they each have a business of their own.
"... oh yeah, at least one of his heads is now saner than an emu on acid"
Ford Prefect, speaking of Zaphod Beeblebrox,
in The HitchHikers Guide To The Galaxy, by Douglas Adams